![]() ![]() How Can You Use LinkedIn for Marketing Purposes? Let’s see how LinkedIn can be used for marketing before we jump to the strategies. Business decisions are also faster on this platform than on any other social media platform. LinkedIn’s members have double the buying power than the random web traffic which means your business can target specific audiences more efficiently. Since LinkedIn’s community is professional and business-oriented, the audience is relevant and hence, business decisions are quicker. Thus, if you haven’t started marketing on LinkedIn, this is your cue to start. It allows users and companies with similar interests to connect. It has over 600 million users globally and the number is only increasing by the day. There are 87 million young professionals on LinkedIn with 11 million in decision-making positions. It can be used as a marketing tool too as it allows you to easily segment your target audience. LinkedIn marketing is using the platform to market your business or company. ![]()
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